Blog
SEO tips, keyword research, and blog growth strategies.
Sitebulb vs Screaming Frog: Which Crawler Does a Blog Actually Need?
Sitebulb vs Screaming Frog for bloggers: free tier vs free trial, URL limits, how each reports issues, and when a free crawler is still enough.
Free Technical SEO Tools for Bloggers: Open Source and Screaming Frog Alternatives
A free technical SEO stack for bloggers: which job each tool covers, when Screaming Frog's 500-URL free tier is enough, and the open source options.
Google Search Console Performance Report: How to Read It Without Fooling Yourself
The Search Console Performance report counts clicks, impressions, CTR, and position in ways that are easy to misread. Here's how each number works.
Content Audit: How to Audit Your Blog Posts in One Spreadsheet
A content audit sorts every post into keep, refresh, consolidate, or remove using Search Console data. Here's the spreadsheet layout and the decision rules.
Sitemap Best Practices for Blogs: What Google Actually Uses (and What It Ignores)
Google ignores sitemap priority and changefreq but uses an accurate lastmod. Here's what belongs in a blog sitemap and which settings are worth your time.
Sitemap Could Not Be Read in Google Search Console: What It Means and How to Fix It
"Sitemap could not be read" and "Couldn't fetch" mean Google never got your sitemap file. Here's how to find the cause, fix it, and confirm it worked.
Content Refresh: How to Pick Which Old Posts to Update (And What to Change)
A content refresh updates a post that already has search demand. Here's how to pick the right posts, what to change, and how to tell whether it worked.
Google Search Console API: What It Gives You That the Dashboard Doesn't
The Search Console API is free and returns up to 25,000 rows per request. Here's what it exposes, where its limits are, and whether a blogger needs it.
Organization Schema: What to Add to Your Home Page (And What Google Does With It)
Organization schema tells Google who runs your site. Here's the JSON-LD to add, which properties matter for a blog, and what the markup won't do.
Breadcrumb Schema: How to Add BreadcrumbList Markup (And What It Still Does in 2026)
Breadcrumb schema tells Google where a page sits in your site. Here's the BreadcrumbList JSON-LD, what Google requires, and what changed on mobile.
Page With Redirect in Google Search Console: When to Ignore It (And When to Fix It)
"Page with redirect" in Search Console usually means a redirect is working. Here's how to tell normal entries from the few that point to a real problem.
Google Search Console MCP: What It Is and How to Connect Claude to Your GSC Data
Google hasn't shipped an official Search Console MCP server. Here's what the community-built options actually do, and how to connect one safely.